Co-Marketing

NEW YORK — SoftSheen-Carson’s Dark and Lovely hair care brand for women of color has teamed up with Black Girls RUN! as their exclusive beauty sponsor for 2014.

The mission of Black Girls RUN! is to become the leading resource and inspiration for generations of African-American women seeking to develop and maintain a healthy lifestyle.

NEW YORK — Bazooka Candy Brands, a division of the Topps Co., announced the expansion of the Major League Baseball branded Ring Pops to new teams this March. The candies will be expanding to additional teams, including the Philadelphia Phillies, Chicago Cubs, Cincinnati Reds and the Boston Red Sox.

The branded Ring Pop candies are packaged in wrappers featuring each team's logos, with flavors corresponding to the team colors, the company said.

LOS ANGELES — OPI Products, a subsidiary of Coty, has collaborated with Coca-Cola to create a line of OPI nail lacquers inspired by several of the company’s most recognized brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta.

The line of limited-edition nail lacquers will launch internationally in June.

NEW YORK — To help children achieve healthy smiles and avoid missing school days, Colgate has teamed up with Champions for Kids and Walmart for the Simple Giving campaign. As part of this partnership, Colgate has committed to donating $100,000 worth of oral care products to school districts across the Midwest during the 2014 school year.

CINCINNATI — Procter & Gamble on Thursday announced that its brand Febreze has partnered with the Weather Channel’s newest anchor Sam Champion, host of “America’s Morning Headquarters with Sam Champion,” to educate consumers on the connection between the outdoor pollen count and allergens found in the home.

ST. LOUIS — Johnny Appleseed, a new brand from Anheuser-Busch, announced that its Johnny Appleseed Hard Apple Cider will debut on store shelves beginning April 7. More than 750 consumers from the United States, Canada and the United Kingdom help to co-design the brand — from taste profile to packaging, the company said.

ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

SAN DIEGO — First 5 San Diego and Safeway's Vons banner stores on Tuesday announced that they are going deeper into the community by partnering with the County of San Diego’s Live Well San Diego campaign.

“Through this partnership, First 5 San Diego and Vons will spread the message of Live Well San Diego and encourage healthier lifestyles throughout San Diego,” said County Supervisor Greg Cox, chair of the First 5 Commission of San Diego.