Co-Marketing

ENGLEWOOD CLIFFS, N.J. — Actress and model Molly Sims has partnered with Unilever’s Nexxus to promote the launch of its new Assure color care collection.

The collection features a Pre-Wash Primer, the brand’s first-ever pre-treatment, that shields hair against color fade before it's a problem.

LOS ANGELES — Wet n Wild and global beauty ambassador Fergie have unveiled the next evolution of the Fergie CenterStage Collection by Wet n Wild.

Hitting Walgreens stores during February, the 23 additions to the existing line range from longwearing eyeliners, volume mascara, longwearing shimmer primer, all-in-one BB Creams, complexion perfecting mattifying powder and high-shine lip varnishes.

HAUPPAUGE, N.Y.  — Red Carpet Manicure has announced that it is expanding beyond the at-home LED gel polish category to enter the nail lacquer segment.
 

NEW YORK — Coty and Piaggio Group, a European manufacturer of two-wheel motor vehicles, have teamed up for an exclusive partnership to create, develop and distribute a signature duo of fragrances for men and women under the Vespa name.

Vespa is one of Italy's most iconic brands. A symbol of Italian style, creativity and technology, Vespa is not just a scooter, but an icon with more than 18 million scooters sold since its creation in 1946.

LOS ANGELES — Targeted Medical Pharma on Monday reported the completion of a promotion and distribution agreement with As Seen on TV Productions, a division of East Shore Enterprises, to promote the company's Clearwayz.

Clearwayz is a dietary supplement specially formulated to support healthy sinus, respiratory and immune function using a proprietary blend of amino acids and polyphenols.

NEW YORK and AIRPORT CITY, Israel — SodaStream International announced an agreement with lifestyle brand Skinnygirl to co-develop flavors exclusively for SodaStream's home beverage carbonation systems.

"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," Bethenny Frankel, founder of Skinnygirl, said. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."

WATERBURY, Vt. and WINSTON-SALEM, N.C. — Green Mountain Coffee Roasters, the company behind Keurig brewing technology, and retailer Krispy Kreme announced that the companies have reached an agreement to bring Krispy Kreme signature coffee to K-Cup packs for the Keurig brewing system.

The companies are set to launch Krispy Kreme coffee K-Cups in both Smooth and Decaf by the end of 2014. The packs will be available at Keurig.com and KrispyKreme.com, as well as select Krispy Kreme shops, grocery, retail and away-from-home channels across the United States. 

WASHINGTON — The United States Hispanic Chamber of Commerce on Thursday welcomed Boehringer Ingelheim Pharmaceuticals to its family of corporate members as a strategic partner. "Boehringer Ingelheim's commitment to educating the Hispanic community on the impact of chronic disease is particularly noteworthy," the group noted. "Their dedication to community health was highlighted during last year's launch of a highly successful initiative, in partnership with Univision, that promoted best practices for preventing and treating diabetes.