Co-Marketing

NEW YORK — Multicultural beauty brand IMAN Cosmetics is the official cosmetics partner for “About Last Night” and will launch a new custom-created collection inspired by the film’s theme and characters.

The Luxury Moisturizing Lipstick Collection features five new shades — Hot, Scandalous, Taboo, Flirtatious, and Kinky Pink — that are available at Walgreens and Wal-Mart.

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Hair is celebrating the launch of its new Dove Advanced Hair Series collection with a three-day salon event at the film festival in Park City, Utah.

RONKONKOMA, N.Y. — NBTY has been named a silver winner in the category “Most Socially Responsible Company of the Year” by the Best in Biz Awards, the company announced Thursday. 

NEW YORK — L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

CINCINNATI — Procter & Gamble hair care brand Aussie and Nickelodeon have partnered on a new hair care collection for kids inspired by the preschool series “Dora the Explorer.”

“Nickelodeon is delighted to partner with Aussie Kids to create their first-ever licensed hair care line,” stated Samantha Kanter, VP packaged goods, Nickelodeon Consumer Products. “The collection allows Dora fans to experience their favorite explorers in a whole new way by making bath time fun and interactive for kids and parents everywhere.”

LAS VEGAS — Fitbit on Tuesday announced a relationship with Tory Burch to develop a collection of stylish accessory wristbands and necklaces for Fitbit Flex. The Tory Burch for Fitbit accessories collection will include pendants, bracelets and wristbands designed to hold the Fitbit Flex tracker, transforming the activity tracker into a chic accessory for work or weekend, day or evening.

DALLAS — In celebration of its 90th anniversary, Kleenex brand is partnering with fashion industry icon Isaac Mizrahi to produce four new designs for the Kleenex Expressions line of products. 

FARMINGTON HILLS, Mich. — Living Essentials on Friday announced a donation of $344,269.20 to Living Beyond Breast Cancer, a national nonprofit education and support organization serving women and families affected by breast cancer. The total amount of the donation is based on a donation of five cents from the sale of every bottle of the limited edition, specially marked Raspberry Flavored 5-hour Energy sold between Aug. 15 and Dec. 31.