Co-Marketing

NEW YORK — L'Oréal Paris hosted its eighth annual Women of Worth celebration on Dec. 3 at The Pierre in New York City — an event that brought together an esteemed group of notable guests, company executives, business leaders, philanthropists and former honorees to recognize and celebrate the achievements of the 2013 Women of Worth honorees.

United in their extraordinary efforts and dedication to their causes, the 10 women recognized are raising the bar and breaking new ground to pursue their passions and make positive changes in their communities.

CHARLOTTE, N.C. — Harris Teeter and MillerCoors on Tuesday donated holiday meals to 400 military families served by Operation Homefront. Murphy-Goode also donated $6,000 in Harris Teeter gift cards to Operation Homefront; the gift cards will be used by military families to purchase holiday meals. 

Operation Homefront is a nonprofit organization which provides emergency financial and other assistance to the families of our service members and wounded warriors.  

BETHEL, Conn. — Duracell on Friday announced that it will donate up to 1 million batteries to Toys for Tots as part of its Power a Smile program, marking the brand's largest donation to the organization to date.

BOSTON — Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season. So what happened to those champion chops? Are they making their way down the drains of Gillette’s World Shave headquarters? Have they been flushed out into the Atlantic? No.

MELBOURNE, Australia — PGT Healthcare, the international joint venture between Procter & Gamble and Teva Pharmaceutical Industries, earlier this week announced a collaboration with Swisse Wellness, a leading wellness brand in Australia, to begin expanding Swisse Wellness' range of more than 100 vitamins, minerals and supplements globally over the next few years.

Swisse Wellness products are currently available in Australia, New Zealand and the United States. The collaboration with PGT Healthcare encompasses all new markets in Europe, Asia and Latin America.

PLEASANTON, Calif. — Safeway on Thursday announced the launch of its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks.

The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas. 

To make the donation process easier, a specially produced Every Bag Counts shopping bag filled with the items food banks need the most will be available for $10 at all Safeway stores. 

NEW YORK — Hello oral care has partnered with People magazine to bring its “Sexiest Man Alive” issue to life through an interactive activation in Times Square.
 

LOS ANGELES — Feline Internet celebrity Grumpy Cat is the mascot for a new pet odor-eliminating product from Accuy Natural Solutions, the company said.

Grumpty Cat's Odor Eliminator uses a liquid extract from the Yucca schidigera plant to remove odors, binding to any form of ammonia-based odors, particularly cat urine, and converting ammonia to ammonium, a non-toxic form of ammonia that lacks its odor.