Co-Marketing

WOODBURY, N.Y. — Arizona Beverages will partner with the Skinnygirl brand to produce Skinnygirl Sparklers, a new line of sparkling waters. The announcement was made on Monday by Skinnygirl creator Bethenny Frankel on her daytime talk show, "Bethenny."

The beverages will launch in New York, Florida and Chicago at the end of November, with national distribution to follow. Skinnygirl Sparklers will come in four flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut.

MATTHEWS, N.C. — Harris Teeter on Monday announced the chain donated as much as $8.3 million to its nonprofit partners during its 2013 fiscal year ended Oct. 1. The company also donated 5.1 million pounds of food to hunger relief organization — more than 1.4 million pounds than the previous year. 

MONACO — Del Monte is partnering with SodaStream International to produce a series of new flavors for the carbonation machine maker, the two companies said Tuesday.

The portfolio of Del Monte-branded syrups include tropical, Caribbean and orange flavors.

"Del Monte is excited to partner with SodaStream as we enter the category of homemade sparkling drinks," Del Monte EA VP food operations Frans Van Melis said. "We are delighted that our consumers will be able to experience our high-quality brand in a fun, new, innovative way."

If your brand was delisted tomorrow, would anybody care?” That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August called “Seven Ideas to Create the Future.” In the first part of this DSN Executive Viewpoints video series, Curtin discusses the art of “Co-creation Innovation.”

“If your brand was delisted tomorrow, would anybody care?”

That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. “Care equals long-term revenue potential. When there is no care, brands simply do not exist,” she said.

CINCINNATI — Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.

With 50 years of scalp care technology, Head & Shoulders continues to be a grooming staple for many men battling a flaky, itchy scalp. Meanwhile, Old Spice has continued to evolve to remain relevant in today’s challenging market. P&G in 1990 purchased the Old Spice fragrances, skin care and antiperspirant and deodorant products from the Shulton Co., which first introduced the brand in 1938.

NEW YORK — After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

In 1971, Lilly Pulitzer, a then up-and-coming designer known for her bright and cheery fabrics, inspired Great Lash’s legendary pink and green tube. Since that time, the unique color palette has become instantly recognizable and the symbol of an American beauty icon.

“If you want to know why we may not pick up some of your brands, it’s because it’s not where we’re going in our journey.”