Co-Marketing

NEWARK, N.J. — Inergetics on Tuesday announced it has entered into a strategic partnership with Terra Tech Corp, a fast-growing urban agricultural company, to jointly develop a line of natural cannibidiol-based nutritional supplements.

The strategic partnership will combine Inergetics' expertise in successfully developing and marketing innovative nutritional supplements that help consumers lead better and healthier lives with Terra Tech's agricultural expertise and established distribution network of dispensaries in medical cannabis markets.

RENTON, Wash. — The Seahawks got a surprise when they returned to clean out their lockers at their training facilities. Coca-Cola distributed commemorative, limited-edition cans of Coke Zero that featured the team logo, which mark the first world championship in the Seattle Seahawks’ history.

BARCELONA, Spain — Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.

Gillette also has become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s “Inner Steel” campaign.

SAN FRANCISCO— Following a sneak peek pre-sale in December, Elizabeth and James Nirvana White and Elizabeth and James Nirvana Black, the two new fragrances for the fashion brand launched by celebrities Ashley Olsen and Mary-Kate Olsen, are now available for sale in all North American Sephora stores.

NEW YORK— Coty has partnered with singer and songwriter Enrique Iglesias to develop his own line of signature fragrances.

The first fragrance is expected to be released in the summer of 2014.

ENGLEWOOD CLIFFS, N.J. — After collaborating with dermatologists and barbers, Unilever has developed the Dove Men+Care Expert Shave range, which marks the brand's first advanced three-step shave experience.

PLANO, TX — 7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.

CANTON, Mass. — Dunkin' Donuts and WhiteWave Foods on Tuesday announced an agreement to bring Dunkin' Donuts Coffee Creamers to grocery stores and club stores nationwide.

WhiteWave Foods, a consumer packaged food and beverage company, will develop, manufacture and distribute the creamers which are sold in 32-oz, quart-sized bottles and come in four varieties: Original, Fat-Free, Extra Extra and Unsweetened.