Co-Marketing

NEW YORK — Kind Healthy Snacks announced the release of Strong & Kind, the brand's first snack line and movement bent on changing the way people view strength and kindness. Strong & Kind packs 10 g of natural protein and ingredients like whole almonds, seeds and legumes. Consumers will be able to pick from five flavors: Honey Smoked BBQ, Honey Mustard, Roasted Jalapeño, Hickory Smoked and Thai Sweet Chili.

PARSIPPANY, N.J. — Reckitt Benckiser's Air Wick is introducing a Familiar Favorites collection, which is inspired by the scents of such brands as Snuggle, Cinnabon and Baby Magic.

DEERFIELD, Ill. — Walgreens and Roush Fenway Racing recenty launched a partnership to stage “The Race Around America” Interactive Promotion, presented by Balance Financial Prepaid MasterCard from Walgreens.

The multi-faceted campaign will be fueled by fan interaction and will culminate with the awarding of the grand prize — the fully-enhanced Roush Stage 3 Mustang used in the promotion by Roush Fenway drivers.

PLANO, TX — Ruffles, a brand from PepsiCo's Frito-Lay division, announced that Ruffles Deep Ridged Classic Hot Wing potato chips has joined its product lineup. The introduction of the new chips is part of an ongoing partnership between PepsiCo and restaurant franchise Buffalo Wild Wings, which was announced last December.

CINCINNATI and AIRPORT CITY, Israel — SodaStream, a manufacturer of home beverage carbonation systems, announced that it has entered into an agreement with Sunny Delight Beverages Co., a producer of juice-based drinks. The companies will co-develop flavors like SunnyD Tangy Original Orange and Orange-Strawberry exclusively for the SodaStream system.

DENVER — LED Technologies announced has formed an alliance with Kathy Ireland Worldwide to develop reVive Light Therapy skin care devices for anti-aging; uneven skin tone and hyperpigmantation; acne; and skin healing.

The FDA-approved reVive Light Therapy features a collection that offers full face as well as hand-held light devices, across a full range LED Light Modalities.

CARTAGENA, Colombia — This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

OAKLAND, Calif. — Nestlé has announced that its Edy's Outshine and Dreyer's Outshine brands will launch a line of frozen fruit and vegetable bars nationally.