Digital Marketing

Dark & Lovely’s latest initiative is raising awareness of the lack of diversity in the gaming industry and also working to help create new tools for Black gamers to express themselves in virtual worlds.

Le Monde Gourmand has entered into to a retail partnership with Ulta Beauty, and its products hit shelves at select locations across the nation and online.

The new moisturizer preps skin before makeup application and helps reduce the appearance of fine lines and wrinkles, the brand said.

New from Dove is the Scalp + Hair Therapy collection, formulated to treat the source of growing hair—the scalp.

In the campaign, Sofia Richie Grainge is featured as a sun goddess embarking on her quest to become one with her fiery infatuation, the sun.

The company shared that its brand accelerator program would be making a return, with a class that includes a diverse group of hair, skin and body care brands.

E.l.f. Cosmetics and Liquid Death are joining forces on a five-piece, black-metal-inspired makeup vault.

The campaign takes a humorous look at how the outdoorsy protagonist still smells good after partaking in several strenuous activities.