Entertainment Tie-ins / Licensing

Target’s small-format stores to feature local artists’ murals
From murals behind the registers to installations in the parking lots, locally-designed art can be found in Target’s small-format locations across the nation.
JustCBD, Flo-Rida team up on Jet Setter vitamin
Miami-based hemp company JustCBD has partnered with musician Flo-Rida to bring a new CBD-infused gummy multivitamin to market.

Hy-Vee partnership produces exclusive cereal to benefit underserved children

Mahomes Magic Crunch cereal, created in partnership with Kansas City Chiefs quarterback Patrick Mahomes II, will be available in select Hy-Vee stores in southern Iowa, Kansas, Missouri and Nebraska for a limited time.
Skittles get the zombie treatment

Zombie Skittles feature a mix of such fruity flavors as petrifying citrus punch, mummified melon, boogeyman blackberry, chilling black cherry, blood red berry and rotten zombie≥
Luxe, Cosmopolitan dive into the fragrance game

Luxe partnered with Cosmopolitan Magazine on the Eau de Juice fragrance collection, which contains four scents — Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar.
Oprah’s O, That’s Good! adds frozen skillet meals

Oprah Winfrey and Kraft Heinz’s O, That’s Good! products have added six frozen skillet meal options to its portfolio.
St. Ives encourages consumers to spend time outside

St. Ives is embarking on a mobile bus tour for its #NatureReset initiative, which will bring a dose of nature to urban cities across the United States.
Cheez-It, House Wine launch pairing box

The limited-edition House Wine + Cheez-It box is one part Original Red Blend of House Wine and one part Original Cheez-It.
Skyn unveils new intimate accessories

The new Skyn intimate accessories — Vibes, Shiver and Thrill — are USB rechargeable and waterproof, the company said.
Pat McGrath Labs debuts ‘Skin Fetish: Sublime Perfection’ campaign

Pat McGrath Labs’ “Skin Fetish: Sublime Perfection” campaign celebrates the Skin Fetish: Sublime Perfection the System launch, which hits shelves on July 26.

Entertainment Tie-ins / Licensing

Target’s small-format stores to feature local artists’ murals

JustCBD, Flo-Rida team up on Jet Setter vitamin

Hy-Vee partnership produces exclusive cereal to benefit underserved children

Skittles get the zombie treatment

Luxe, Cosmopolitan dive into the fragrance game

Oprah’s O, That’s Good! adds frozen skillet meals

St. Ives encourages consumers to spend time outside

Cheez-It, House Wine launch pairing box

Skyn unveils new intimate accessories

Pat McGrath Labs debuts ‘Skin Fetish: Sublime Perfection’ campaign