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Rohto unveils Ice All-in-One Cooling Eyedrops
ORCHARD PARK, N.Y. -- A leading brand in the eye care aisle is launching a new product aimed at soothing irritated summer eyes.
Rohto's Ice All-in-One Cooling Eye Drops have a mix of fast-acting and highly effective ingredients provide fast, cooling relief for eight symptoms, to relieve red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops it contains Rohto's proprietary Freshkick technology, an intense freshness formula which relieves irritation and soothes and comforts eyes for up to eight hours.
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New Edelman Brand Relationship Index measures consumer engagement - where would your brand rank?
CHICAGO - Most brands are missing the mark when it comes to capitalizing on a more in-depth relationship with their consumers, according to the inaugural Edelman Brand Relationship Index released Wednesday. The index, part of the Edelman Earned Brand 2016 study of 13,000 consumers in 13 countries, found the global average consumer-brand relationship score reaches just 38 out of a possible 100.