Media Advertising

PLANO, Texas, July 18, 2016 /PRNewswire/ -- America's leading snack chip brand is expanding its portfolio to include flavors that reflect consumers' increasingly global palates.

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala - to chip form.

NEW YORK -- Colgate is launching a multicultural marketing campaign aimed at fans of Latin music.

Colgate Optic White has renewed its partnership with the Latin Recording Academy to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.

ENGLEWOOD CLIFFS, N.J. -- Dove Men+Care Hair is launching an innovative campaign that aims to show how physical and environmental stressors affect the health of men's hair.

As part of the campaign, Dove Men+Care has released a new report, the Dove Men+Care Hair Fall Study, which surveyed hundreds of U.S. dermatologists who specialize in male hair care.

NEW ORLEANS -- Dark and Lovely has partnered with natural hair expert and best-selling author Nikki Walton of CurlyNikki.com on the release of her new electronic book, which helps consumers care for their natural hair.

LOS ANGELES -- Sofia Vergara and Perfumania kicked off Beautycon Festival LA this month with an exclusive event to celebrate the launch of TEMPTING BY SOFIA VERGARA, the newest scent in Sofia's fragrance collection.

NEW YORK -- Paris Hilton is leveraging the popularity of her fragrances around the world by launching a 20th scent.

New Gold Rush by Paris Hilton is a feminine fragrance that aims to be lush, sophisticated and intoxicating, and evokes old Hollywood glamor.

ORCHARD PARK, N.Y. -- A leading brand in the eye care aisle is launching a new product aimed at soothing irritated summer eyes.

Rohto's Ice All-in-One Cooling Eye Drops have a mix of fast-acting and highly effective ingredients provide fast, cooling relief for eight symptoms, to relieve red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops it contains Rohto's proprietary Freshkick technology, an intense freshness formula which relieves irritation and soothes and comforts eyes for up to eight hours.

CORNWALL, N.Y. — While summer means backyard barbeques and other outdoor activities, it also means having to deal with pesky mosquitos and insects, sending consumers across the country in search of an effective way to ward off these pests and deal with their bites.