Media Advertising

CHILICOTHE, Mo. -- Parents looking to make gardening with their children more fun will be attracted to a new line of lawn and garden accessories from MidWest Gloves & Gear.

Just in time for prime gardening season, the company has unveiled a new collection of Warner Bros. products for their exclusive licensed line of “Batman” & “Superman” Garden Gloves and Gear for kids. The colorful Batman & Superman products are great for preschoolers aged 2- to 5-years-old.

LONDON -- Leading nail care brand OPI is teaming up with Kerry Washington on a new collection for fall/winter that celebrates the allure of the nation's capital.

According to OPI, Washington, D.C., is the result of the brand's collaboration with Emmy and Golden Globe nominated actress Kerry Washington, recently named the company's first-ever Creative Ambassador. 

Washington worked closely with OPI co-founder and brand ambassador Suzi Weiss-Fischmann to develop and name the 12 shades, which are all available in both Nail Lacquer and GelColor formulas.

Capturing the attention of, and marketing to, young consumers takes more than advertising in the manner of “Mad Men’s” Don Draper, said Anthony “Max” Baron, founder and CEO of PrepReps — currently still a high school senior — whose company connects social influencers on high school and college campuses, with brands looking to cultivate the loyalty of young consumers, provided four tips for how to get the job done.

LONDON -- French beauty brand Bourjois is making it easier for consumers to get a professional-style gel manicure at home.

Inspired by the art and culture of Milan, Italy, Milani Cosmetics embodies the style and essence of the city’s fashion and design heritage, with a high level of detail going into the formulation, packaging and shade of each individual product. But that’s only the beginning of the story.

Blair Fowler, YouTube beauty influencer

Kao USA is a prime example of a company plugged into the New General Market, but also inclusive of all of its consumers’ needs. With its finger on the pulse of changing consumer trends, Kao USA has rebooted classics to introduce them to the millennial market, while not losing its loyal base. A component of its success has been teeing up with the right social influencers to convey authentic brand messages.

WOONSOCKET, R.I. - The American Diabetes Association on Tuesday named CVS Pharmacy, the retail division of CVS Health, the exclusive drug store for "Partner in Healthy Living," a new initiative with the nation's leading voluntary health organization committed to advancing the research, prevention, care and treatment of diabetes.

Both organizations will be focused on raising awareness and funding to help "Stop Diabetes."

CAMP HILL, Pa. - Over Memorial Day weekend, the Rite Aid Foundation KidCent's program announced a three-year, $6 million commitment to Folds of Honor, a nonprofit organization based in Owasso, Okla., dedicated to providing educational scholarships to children of fallen or disabled service members.