Media Advertising

NASHVILLE, Tenn. -- Mars Petcare is launching a new campaign to encourage consumers to ad wet food to their dog's dry kibble.

The company's new campaign features its four CESAR, PEDIGREE, NUTRO and IAMS pet brands and aims to increase the overall awareness of wet dog food (and growth of the category) by encouraging dog owners to mix in wet food with dry kibble.

HERTFORDSHIRE, England and PITTSBURGH -- Mylan is teaming up with actress and mom Sarah Jessica Parker on a national campaign to educate the public about the serious and unpredictable nature of anaphylaxis.

WILTON, Conn. -- A brand known for softening laundry for over 30 years is taking category leadership and innovation to the next level with two new product introductions.

The Snuggle brand has rolled out two new product lines: Snuggle PLUS SuperFresh and Snuggle Cherry Blossom Collection.

HACKETTSTOWN, N.J. -- Mars Chocolate North America is leveraging the popularity of its venerable M&M's brand by launching a new campaign tied to the new "X-Men: Apocalypse" movie, which premieres May 27.

ATLANTA -- The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.

Beginning in May, the lineup of Dasani Sparkling flavors - lime, berry, black cherry and lemon - will be joined by two new varieties: raspberry lemonade and tropical pineapple. The new flavor launch coincides with the introduction of DASANI Sparkling’s “Break for Bubbles” national marketing campaign, which encourages people to take a break from everyday stress with their favorite sparkling water.

The Idea: Could Prince have been the greatest artist (and brand experience) of the generation?  His sudden passing has disrupted the music industry and the broader creative culture.  Whether one appreciated his music or didn’t, his talent was magnetic.  You could not ignore his ability and desire to seek truths; you could not ignore his ability to tell a story; you could not ignore his authenticity.  And that is something that everyone could learn from.