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NBTY backs MET-Rx line extensions with extensive ad campaign
RONKONKOMA, N.Y. - NBTY on Wednesday unveiled three new lines of innovative products across its MET-Rx portfolio. In addition to the product innovation, the brand is launching a full packaging refresh and a national advertising campaign. To help bring this to life, MET-Rx has partnered with Joey Bosa, a collegiate defensive end and one of the top projected 2016 football prospects.