Media Advertising

CHICAGO -- Consumers looking for premium pasta sauce will have new options from Classico.

The brand is introducing Classico Riserva, a new line in its portfolio that will be available in five varieties including: Marinara, Eggplant & Artichoke, Roasted Garlic, Arrabbiata and Puttanesca. The new Classico Riserva sauces are made with no artificial ingredients or added sugar. 

Ahold’s Giant Carlisle newspaper insert ad

Although sales increases in hair care are not as dynamic as some other categories, retailers are enthused about the caliber of launches hitting shelves. Among those they are hoping will shake up sales are Garnier’s Whole Blends — nurturing formulas concocted to return health to hair — and TRESemmé’s new Beauty Full Volume.

Despite the new emphasis on lips, eyebrows are still raising sales, especially as more brow taming products hit the mass market. To wit, eyebrow makeup sales rocketed 50% for the most recent 52-week period, according to IRI. In comparison, the eye category as a whole was held to low single-digit increases.

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54.

SHELTON, Conn. -- Two of the biggest brands in personal care are getting some help from one of the most talked-about icons in pop culture today – emojis – to help women rethink how they care for their legs.