Premiums/ Incentives

LOS ANGELES — Tennis champion Serena Williams joined OPI co-founder Suzi Weiss-Fischmann at a New York City event on Aug. 25 to officially launch the final series of nail lacquers in her Glam Slam! by OPI promotion, which kicked off earlier this year.

The colors included in the Glam Slam! U.S. limited-edition duo-pack are a shimmering red named Love is a Racket and a glittering bronze titled Pros & Bronze.

NEW YORK — After seasons of sparkle nails, Violent Lips is putting the trend front and center with Glitteratti temporary lip tattoos.

Available exclusively at Sephora in five shades — red, pink, gold, silver and blue — each Glitteratti temporary lip tattoo offers sparkles that promise to stay put.

Violent Lips temporary lip tattoos are FDA-approved, vegan skin-safe transfers, tested on supermodels, not animals, and made in America, the company stated.

PARSIPPANY, N.J. — Clearasil, a skin care brand from Reckitt Benckiser, has launched the "Rock Your Skin" Guitar Sweepstakes, giving Facebook fans the chance to win an autographed Gibson Melody Maker Les Paul guitar.

MIAMI — Navarro Discount Pharmacy, a 29-store Hispanic-owned pharmacy chain and an MBF Healthcare portfolio company, has announced that it is supporting back to school for parents with activities that include cash donations to Miami-Dade County Public Schools and free backpacks filled with school supplies. 

BRIDGEWATER, N.J. — Sanofi on Wednesday announced the introduction of Allegra's new Allergy Adventures contest on Facebook. Allergy sufferers are invited to upload a short video showing their daily challenges with allergies for a chance to win $5,000 toward a vacation package.

NEW YORK — Boom LLC has teamed up with country music sensation Keith Urban to release in the mass market his first fragrance for men called Phoenix by Keith Urban.

The cologne, which launches worldwide in the fall, is designed to be not only reflective of his personal triumphs, but also an expression of his spirit. The phoenix symbol resonates with the four-time Grammy award-winning artist for its immortality and ability to renew and be reborn.

NEW YORK — Nail care brand Orly wants beauty mavens to fly away from ordinary nails in fall 2011 with dazzling metallic and sophisticated neutral lacquers gathered in one collection — Birds of a Feather.

A modern twist on standard fall shades, Birds of a Feather is designed to be reminiscent of stunning bird feathers gathered from around the globe. With hues ranging from deep purple flecked with fuchsia to shimmering natural beige, nails are free spirited and reflect the optimistic nature of a bird in flight. The collection includes:
  

NORTH ANDOVER, Mass. — Nelsons on Tuesday announced a social media marketing initiative to help raise awareness around its stress-relieving product Rescue Remedy. Consumers who "like" Rescue Remedy" on Facebook as part of the "Want" To-Do List contest will be entered for a chance to win $2,500.