Premiums/ Incentives

BOSTON — Looking to appeal to boys and young men with its innovative product design is Stinky Boyz, a line of all-natural personal hygiene products that are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, a strong antioxidant that helps cleanse the body of toxins.

The collection includes hair and body wash that has a silicon wrist handle for easy grip and hanging. After the hair and body wash is gone, the handle can be used as a wristband. The collection also includes deodorant (pictured).
 

OAKLAND, Calif. — Water filter brand Brita has tapped its FilterForGood team to encourage consumers to reduce their bottled water waste through a series of three-day music festivals headlined by Dave Matthews Band.

DALLAS — Kimberly-Clark has teamed up with a mobile shopping application for a promotion at Walmart stores.

As part of Kimberly-Clark's integrated commercial program linked to the upcoming release of Disney and Pixar's "Cars 2," Kimberly-Clark said it will use CheckPoints' app to drive shoppers to Walmart stores and engage them with Kimberly-Clark brands, such as Kleenex, Scott and more.

Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

NEW ORLEANS — Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

Taking place in the heart of New Orleans on July 2, the appointment-based "My Pride. My Way." suite will serve as an oasis for female concert-goers.

ST. PAUL, Minn. — 3M’s Nexcare bandages, in partnership with the American Red Cross and model Niki Taylor, on Thursday announced the third annual Nexcare Give program on World Blood Donor Day on June 14.

HERSHEY, Pa. — Reese's has teamed up with Warner Bros. Entertainment to offer consumers the chance to win "the jet-fighter experience of a lifetime."

PURCHASE, N.Y. — Mountain Dew has relaunched three classic flavors nationwide.

For those consumers that love to "do the Dew," Mountain Dew Pitch Black, Mountain Dew Supernova and Mountain Dew Typhoon will be available for a limited time as part of the brand's Back by Popular Dewmand campaign.