Premiums/ Incentives

NEW YORK — John Frieda, which is part of Kao Brands, has introduced its at-home hair color range.

The precision foam color line combines patent-pending proprietary foam color technology and John Frieda's heritage of stylist expertise in a 20-shade palette collection, which helps users recreate salon color results at home, John Frieda said. The products are designed to minimize the uneven coverage and patchiness typical of at-home color with an easy-to-apply, nonaerosol foam formula that spreads evenly through hair.

LOS ANGELES — Don Francisco's Coffee announced an exclusive and limited-edition coffee created for the Nancy Davis Foundation for Multiple Sclerosis.

The 10-oz. Don Francisco's Blend to Erase MS ground coffee bags were created for the "Orange You Happy to Erase MS" awareness campaign and feature the Orange You Happy to Erase MS logo. The bold roast features a hint of smoky, caramel and dark chocolate flavors and retails for $7.99.

IRVING, Texas — Celebrating the recent launch of its strawberry-flavored cupcakes, Hostess is kicking off a new promotion.

The snacks brand this month commenced its Cupcake Jackpot promotion, which offers consumers the chance to win a grand prize of $10,000, as well as more than 300 daily prizes, including cash, a one-year supply of Hostess cupcakes, Hostess prize packs and Flip Video cameras with skins that feature Hostess' iconic squiggle.

BOSTON — Samuel Adams is bringing its Summer Ale to the most snow-ridden cities in America, according to AccuWeather.

CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits. 


One has to admire a person who perseveres through hardship and difficulty, and the same goes for companies that keep going and keep trying, no matter what the market throws at them.


NEW YORK — Laura Geller, whose beauty products are sold at Ulta and Macy's Impulse locations, has partnered with Race to Erase MS and the Nancy Davis Foundation for Multiple Sclerosis to help raise awareness and funds for those afflicted with MS by creating a limited-edition Bring on the Bronze beauty kit.

The Bring on the Bronze kit is part of the "Orange Campaign" that the Nancy Davis Foundation is spearheading to raise awareness and funds for those with MS.

BOSTON — InhalerWear on Tuesday announced its launch of a neoprene cover for inhalers that will help make carrying around an inhaler “trendy and cool” to children and teenagers. The new inhaler can be clipped to a backpack, purse or belt loop.

"We started InhalerWear because we knew the challenge facing parents was not in getting their kids to use their inhaler, but to get them to carry their inhalers with them at all times,” stated co-founder Rob Fiore.