Premiums/ Incentives

CHARLOTTE, N.C. — Racing fans at the NASCAR Sprint All-Star Race at Charlotte Motor Speedway in North Carolina this past Saturday broke a Guinness World Record for most flashlights simultaneously lit.

NEW YORK — The world's largest consumer-voted program that recognizes innovation in consumer packaged goods is calling on brands to submit their newest products.

PHILADELPHIA — Phosphate-free and biodegradable Dropps laundry detergent is getting greener. The premeasured, disposable pack detergent, made by Cot’n Wash, has partnered with TerraCycle to give consumers a zero-waste liquid laundry detergent option.


ABBOTT PARK, Ill. — Abbott on Friday introduced a new line of ZonePerfect Sweet & Salty nutrition bars. The new ZonePerfect cashew pretzel and trail mix bars combine sweet and salty flavor varieties while providing nutrition. ZonePerfect Sweet & Salty bars have 10 g of protein and 19 vitamins and minerals.

HERSHEY, Pa. — Twizzlers has tapped bloggers to tour the nation this summer through August to celebrate the brand's Landmark Summer promotion.

GLENVIEW, Ill. — Kraft said its namesake and Polly-O brands are offering families summer fun through a partnership with Six Flags.

From May 15 through Aug. 31, consumers that purchase specially marked Kraft and Polly-O string cheese or twists products can redeem the packages for discounted tickets to Six Flags.

Polly-O packages are good for one free kid's ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. Kraft packages are good for $15 off general admission any day.

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

RONKONKOMA, N.Y. — NBTY on Monday identified Marilyn Hatch of Sugar City, Ind., as the grand prize winner of the “Ester-C 24/7 Mom Contest.” Hatch was awarded an eight-day/seven-night cruise for two to the Mediterranean.

“The response to the Ester-C 24/7 Mom Contest was overwhelming,” stated Ester-C brand spokeswoman, Stacia Park. “We would like to thank all our entrants and wish everyone a Happy Mother’s Day.”