Kate Hudson named Joico’s global celebrity ambassadorHudson will help Joico highlight its “Redefining health hair. Since forever.” campaign until the end of the first quarter of 2026. The Mane Choice names Shenseea its first global brand ambassadorThe brand will feature the singer across its social media and digital campaigns throughout the year as part of the partnership. Tate McRae named Neutrogena global brand ambassador McRae will make her campaign debut alongside the brand’s global innovation partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect the skin. Bliss reconnects with elder millennials, Gen X in latest campaign The brand is focusing on capturing the attention of elder millennials and Gen X with a new campaign that stars comedian Iliza Shlesinger. OPI, Wingstop team up for ‘Snack in :60’ challenge OPI and Wingstop are kicking off the “Snack in :60” challenge with help from content creator and internet personality Ashtin Earle. Meijer Media expands digital offerings Meijer's digital advertising options now include Pinterest and OLV/CTV platforms. E.l.f. Cosmetics re-teams with Meghan Trainor to take beauty sky high In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms. Band-Aid Brand revisits classic tin packaging in new campaign Band-Aid Brand is honoring the 50th anniversary of its “Stuck on You” jingle by bringing back its classic tin packaging for a limited time. NYX Professional Makeup launches NYXTape The NYXTape will be released in partnership with SoundOn, which helps artists earn royalties for their music and connect with the TikTok community. Sephora announces BIPOC brands selected for its 2025 Accelerate program Sephora announced the participants of its 2025 Accelerate incubator program, which span across hair care, makeup, skin care and fragrance categories. First Previous 1 2 3 4 5 Next Last
