Sports Sponsorships

LOS ANGELES — OPI Products, a subsidiary of Coty Inc., and Ford Motor Co. have announced a collaboration featuring the iconic Ford Mustang. The popular pony car — which celebrated its 50th anniversary in April — serves as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July.

STAMFORD, Conn. — Philips Norelco, an electric shaving and grooming brand, along with baseball All-Star Nick Swisher, are rallying guys across the United States to show support for our military service members by sporting the iconic military haircut — the “High & Tight” — using the new Philips Norelco Hairclipper 7100.

Philips Norelco, in partnership with Operation Homefront, hopes to spark a conversation about the needs of our troops and their families, while driving awareness for organizations that support the cause.

CINCINNATI — Procter & Gamble is ready to fire up the grill and bring Prilosec OTC "Zero Burn Barbeque Events" to some of the hottest celebrations this summer, the company announced Thursday. Teaming up with long-term partner Larry the Cable Guy, as well as 1986 Indy 500 Winner Bobby Rahal of Rahal Letterman Lanigan Racing and their featured driver, Graham Rahal, Prilosec OTC is "on a mission to help Americans live life to the fullest this summer, with zero burn."

INDIANAPOLIS — On May 23, two-time Indy 500 winner Arie Luyendyk and his son Arie Luyendyk, Jr. will introduce fans to a new form of heartburn relief as the official ambassadors for Relief OTC, a fast-acting liquid antacid, Tummy Co. announced Friday. “Heartburn is like having an inferno in your chest,” Luyendyk said. “Just as drivers try to shave off seconds on the racetrack, heartburn sufferers are in a race to find fast relief.”

HAYWARD, Calif. — Tiger Balm U.S. has formalized an endorsement deal with professional flatland BMX rider Terry Adams, the company announced Tuesday.

“I'm excited about the partnership with Tiger Balm because it’s a product I use and believe in," Adams said. "BMX riders train very hard and are always pushing themselves to extremes. It's awesome to represent a brand that focuses on relieving muscle soreness and other aches and pains so I can ride hard every day.”

ST. LOUIS — Budweiser's limited-edition, red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.

PURCHASE, N.Y. — Aquafina, a product from Pepsi-Cola North American Beverages, is launching a campaign encouraging people to drink more water. The brand has enlisted the help of New York Mets player Curtis Granderson and Sports Illustrated cover model Chrissy Teigen, in conjunction with Partnership for a Healthier America's Drink Up initiative, to help out with the initiative.