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Soy market slumps, Mintel reports
CHICAGO — Despite soy's reputation as a good-for-you superfood, the soy market has declined 16% from 2008 to 2010, according to Mintel.
The research firm said that the decline — which could be attributed to customers cutting back on premium-priced soy items, competition from other foods and beverages that provide similar benefits and perhaps better taste — also could factor into the drop in soy sales.
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Kraft brings premium java brand to retail
TARRYTOWN, N.Y. — Kraft Foods' Gevalia premium coffee will arrive in U.S. supermarkets, mass merchandisers and other retail outlets this summer.
The company said consumers should expect to see Gevalia — a line that includes traditional roast, traditional roast whole bean, house blend, house blend decaf, French roast, French roast whole bean, Colombia and espresso roast varieties — on store shelves this August.