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Navarro gets in on private-label game with Vida Mia line
MIAMI — The push by retailers to offer and promote private-label brands remains strong as Navarro Discount Pharmacies unveiled its own private-label brand of Hispanic products across a range of categories, including beauty, over the counter, food, body and baby.
The new Vida Mia ("my life") line will feature bilingual packaging. It is being launched under Magellan Distribution Solutions, a wholesale and export company that is a wholly owned subsidiary of Navarro.
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Snyder's-Lance unveils new corporate logo
CHARLOTTE, N.C. — A newly merged national snack food company has unveiled its corporate logo.
Snyder's-Lance said the logo is a visual acknowledgment of the recent merger between Snyder's of Hanover and Lance.
"Our new corporate logo serves as a visual reminder that our geographically and functionally diverse teams of associates are all part of a unified, powerful organization with strong brands and an enhanced ability to serve our customers," Snyder's-Lance CEO Dave Singer said.