-
Iron Girl, a women's energy bar, makes debut
TAMPA, Fla. — Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.
Iron Girl is a co-branded women's energy bar that was produced by PowerBar and Iron Girl, an athletic event series consisting of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon, producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.