Consumables

AUSTIN, Texas Genesis Today is rolling out a new line of superfruit juices, developed in partnership with Walgreens.

Genesis Today's Boost line of juices are nutrient-rich and are available in acai berry and pomegranate berry with resveratrol, and will be available at Walgreens stores nationwide.

BOCA RATON, Fla. Weight-management products company Smart for Life has developed a diet cookie for those with gluten sensitivity.

The gluten-free banana chocolate chip granola square has no preservatives and is made with many organic ingredients and a balanced protein formula with healthy fats and carbohydrate ratios. As with all Smart for Life products, this gluten-free line also effectively suppresses the appetite, the company said.

NEW YORK Trident gum is offering New Yorkers free cab rides in line with the launch of its newest Trident Layers gum flavor: cool mint and melon fresco.

The one-day promotion, which will be held on Oct. 21 from 6:30 a.m. to 2:30 p.m., will allow people to hail taxis from a special stand in Manhattan's Times Square, where they can pay for their cab ride with packs of Trident Layers.

Trident also will host other promotional activities while New Yorkers wait for their cab rides.

ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.

The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.

PLYMOUTH, Wis. Sargento is cutting the salt in its cheeses.

With 25% less sodium than traditional natural cheeses, Sargento reduced-sodium varieties are full of flavor and feature the same great taste as Sargento's traditional cheeses, the company said.

DOWNERS GROVE, Ill. Sara Lee has launched a dual-language mobile site that seeks to encourage Hispanic moms to make healthy meal choices.

The "More Choices. Healthier Lives." site (Mas.saralee.com or More.saralee.com) aims to help moms make each day more flavorful, Sara Lee said. The site also features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime more nutritious.