Consumables

WHITESTONE, N.Y. Coca-Cola has unveiled a new Vitaminwater drink, which is enhanced with vitamin D.

Vitaminwater Stur-D, a blue agave, passion fruit and citrus-flavored blend, is the first enhanced water and juice beverage to include vitamins C and D and calcium, Coca-Cola said.

GLENDALE, Calif. —Just in time for Halloween, Nestle has added a bite-sized Butterfinger product to its 87-year-old classic candy brand. New ButterFinger Snackerz is a smooth Butterfinger candy center wrapped in a crispy, wafer biscuit and covered with chocolate and a decorative drizzle of peanut butter. It combines the classic Butterfinger flavors with new elements to provide a new snacking experience.

CINCINNATI Procter & Gamble honored its top performing external business partners at its supplier and agency summit on Thursday.

P&G's annual summit recognizes and celebrates those key contributors who have demonstrated partner excellence. Bob McDonald, P&G's chairman, president and CEO, said that the company's partnerships with business partners and retail customers "are built upon the fundamental idea of improving lives."

MILWAUKEE Schuster Products' newest candy received an award at ECRM's 2010 annual candy planning session.

The Sour Face Twisters Silly Swirl Ginormous Sour Bubble Gum Stik took second place in the kid's candy choice awards at the ECRM event.

Schuster Products is based in Milwaukee.

BATTLE CREEK, Mich. Kellogg has kicked off a contest that celebrates sharing the brand's Frosted Flakes cereal with friends and loved ones.

The Share What You Love about Kellogg's Frosted Flakes contest will give one lucky adult and his or her kids the opportunity to win a VIP sports practice session with former New York Yankee Tino Martinez. In addition, the winners will have a delicious breakfast with Kellogg's Frosted Flakes and Tony the Tiger.

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia's Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.