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Unilever/CVS Pharmacy campaign bridges beauty and health
COLORADO SPRINGS, Colo. — A partnership between CVS Pharmacy and Unilever is showcasing the ways in which beauty plays a key role in the health and wellness aisle.
That connection between beauty and health/wellness has provided the groundwork for these companies to collaborate on an initiative that promoted three Unilever skin care lines that are primarily beauty brands but also have strong health and wellness claims.
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Leveraging service to enhance shopping experience
Frustrated watching specialty stores, online merchants and department stores siphon off a market they once controlled more than 50% of, mass marketers are firing back.
(To view the full Category Review, click here.)
To regain their dominance of the $16 billion U.S. beauty market, chains such as Walgreens, Target, CVS and Walmart are burnishing their images. Among the moves they are taking are: