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Elevating beauty: Unlocking the health connection
Anyone without a clear vision of the link between wellness and beauty hasn’t heard CVS Health’s VP/merchandise manager for beauty and personal care Alex Perez-Tenessa describe the synergy.
(To download Special Report: Double Down on Health, click here.)
The health-beauty connection is a driving force for the company as it continues rolling out its new “Elevate Beauty” concept, which is now in about 2,000 of its stores.