General Merchandise

KANSAS CITY, Mo. — Hallmark has partnered with the U.S. Postal Service to make sending greeting cards hassle-free.

New postage-paid greetings, which will range in price from $2.69 to $3.99, feature the U.S. Postal Service's Intelligent Mail bar code on the front of the envelope. Acting as a first-class stamp, Hallmark's postage-paid greetings have an added convenience so consumers can sign, seal and send cards without worrying about adding a stamp to the envelope.

CINCINNATI — Procter & Gamble's Bounty brand has partnered with PTO Today, an organization focused on filling unmet school needs through parent-teaching partnerships to promote clean, creative learning environments nationwide.

The "We Love Our School" week, which kicked off Monday, offers participating schools a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms. The cleaning program is helping to mobilize volunteers in 1,000 schools and 2,500 classrooms nationwide.

CINCINNATI — Procter & Gamble is extending its Have You Tried This Yet? campaign through a partnership with the League of United Latin American Citizens.

Have You Tried This Yet? (¿Ya Probaste Esto?) will be supported through Entre Comadres, a multibrand platform created as a partnership between P&G and LULAC, one of the largest, national nonprofit Hispanic organizations. P&G will implement posters and product samples at participating laundromats and check cashing centers in select locations throughout Los Angeles, Dallas and Houston.

MINNEAPOLIS — Pop singer Lady Gaga has partnered with mass merchandise retailer Target to allow customers to pre-order a deluxe edition of her new album, “Born This Way.” Customers can order the album through Target and download the title track for free at Target.com/Gaga until Feb. 26.

OAKLAND, Calif. — Clorox recently launched the "Quick & Dirty" cleaning guide for bachelors on its website.

SOMERSET, N.J. — Philips Lighting announced that one of its LED bulbs now will carry the Energy Star label.

Philips AmbientLED 12.5 watt  — which also is sold under the Philips EnduraLED brand — has met or exceeded the light-quality and energy-efficiency requirements for a 60-watt LED equivalent set forth by Energy Star. 

NEW YORK — Mega Brands is building up its Mega Bloks brand with a new lineup of preschool toys.

This year's Mega Bloks preschool construction toy launch includes:

• The 3-in-1 Build 'n Go walker, which is designed to grow with a child as he or she progresses from crawling to walking. It does triple duty as a wagon, walker and building platform;

• The Tub Town collection, which is a series of big storage containers filled with fun building blocks featuring such classic play themes as farm, princess and dragons; and

EASTON, Pa. — Crayola is looking to dazzle kids and parents alike with a new lineup of creative activities.

The new products, available this August, include:

• Glow Explosion sand art sculptures, for children ages 6 years and older, with a suggested retail price of $9.99;

• Washable glow chalk, for children ages 6 years and older, with an SRP of $9.99;

• Washable colored bubble launcher, for children ages 4 years and older, with an SRP of $14.99;