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Hair care brand Joico launches e-commerce platform with a twist
LOS ANGELES — Hair care brand Joico has teamed up with beauty online retail solution Loxa Beauty to bring stylists, consumers and products together through an online shopping platform.
The beauty industry was rooted in the ability to experience products in-store through the five senses, but that notion is changing and evolving into a virtual beauty counter. Through this partnership, beginning mid-March, Joico will maintain its position as salon/stylist expert, while making its products directly accessible to consumers.
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Clear Scalp & Hair to sponsor 'The Voice' season six
NEW YORK — Unilever’s Clear Scalp & Hair has partnered with NBC's "The Voice" for season six as the official hair care sponsor of the singing competition.
The multiplatform partnership will include custom content featuring personal stories of past "Voice" artists to celebrate resilience together with Clear Scalp & Hair. In addition, as part of the initiative, Clear Scalp & Hair will join NBC's "The Voice," as the official title sponsor of "The Voice Live Tour" to launch summer 2014 across the United States.