Hair

NEW YORK — Unilever has tapped model, producer, television host and designer Heidi Klum to help launch its new Clear Scalp and Hair Beauty Therapy line of nourishing shampoos and conditioners. Klum will star in the 360-brand campaign including TV, print and digital, beginning in May.

CHICAGO — Hair supplement brand Viviscal has teamed up with celebrity stylist Oscar Blandi and Jill Zarin, entrepreneur and reality star from “Real Housewives of NYC,” to further drive awareness about hair loss and thinning hair in women as it relates to women’s life changes.

Blandi and Viviscal, in conjunction with salon and beauty publication Behind the Chair, recently hosted an evening of hair elegance and education. The highlight of the event included a hair fashion show put on by Blandi and Zarin.

NEW YORK — Lornamead has announced the launch in April of its new Finesse Color Lock styling products, which offer a new advanced system to get longer-lasting color as part of a regular home styling routine.

Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated.

HAUPPAUGE, N.Y. — Desert Essence is expanding its Coconut Hair Care line with the launch of new styling products designed to help meet the styling needs of hair, from smoothing to defining curls and heat protection.

All three products are 100% vegan and free of silicones, wheat and gluten.

CINCINNATI — Looking to help men embarrassed of their back hair, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product.

LOS ANGELES — Curls hair care founder Mahisha Dellinger celebrated a decade of curl power with a star-studded blowout bash at the Rolling Stone Lounge in Hollywood, during which she announced the acquisition of the Kynx hair care collection.

ALLEGAN, Mich. — Perrigo announced that it has initiated market launch and made its first shipments of minoxidil 5% foam, which is a generic version of Rogaine 5% foam hair regrowth treatment, to its retail and wholesale customers. Minoxidil 5% foam is marketed under store- or own-label brands.

ATLANTA — Goody has announced the creation of its new ThickFix line of hair accessories for women with full, voluminous hair.

This line features a variety of clips in different colors and sizes to allow women with heavier hair to style and experiment easily with different hair trends. According to Goody, studies showed that 67% of women with thick hair use hair accessories daily and 80% of women wear claw clips at least two to three times per week.