Hair

AMITYVILLE, N.Y. — SheaMoisture is expanding its portfolio with the new Tahitian Noni & Monoi hair straightening collection, which offers users the freedom to wear straight or curly hair styles.

The protein-based treatment products promise to smooth, soften and control frizz, leaving textured hair more manageable for up to four weeks.

Expect 2014 to be an interesting year for beauty as the category continues to see increased innovation, blurring of the lines and cross-pollination.

(For the full category review, including sales data, click here.)

What does that mean? Perhaps research firm Mintel summed it up best by coining it a year of the “mixologiste.”

JACKSONVILLE, Fla. — Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage. The product will be in stores beginning this month.

DENVER — Following the BB cream craze in the face makeup category, these multitasking beauty balms are hitting the hair care aisle.

One of the newer entrants is Mineral Fusion, which has four formulations of  beauty balms: Curl Care, Hair Repair, Vibrant Shine and Volumizing. The leave-in formula is infused with anti-aging botanicals and minerals to revitalize and strengthen hair follicles. The beauty balms are priced at $12.99 each.

SLIDELL, La. — Brock Beauty is helping women nourish hair from the inside out with its Hairfinity hair growth vitamin supplement.

Infused with such ingredients as vitamin D, B-12, an exclusive Capilsana Complex, niacin and biotin, Hairfinity promises to deliver faster growing, longer and stronger hair.

Recognizing the natural hair trend, Hairfinity held in September the Let Your Hair Down Expo!, New York City’s largest natural hair care event, which included a series of panels and workshops on natural hair techniques.

Is natural the new norm in African-American hair care? It just might be.

(For the full category review, including sales data, click here.)

Within the ethnic hair care category, the natural style has taken hold and — judging by the ongoing sales declines in relaxers — it isn’t going anywhere anytime soon.

STERLING, Ill. — Wahl, a manufacturer of men's grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

AUBURN HILLS, Mich. — Hair care brand Salon Grafix has officially announced the launch of its new Play It Big!, a collection of hair products.

Launching in early 2014, the new collection aims to set a new standard for daily glamour. Each product is enriched with a keratin protein complex to help strengthen hair while providing volume and body. Play It Big! hair sprays have a micro-mist diffuser cap that provides a salon-like misting application.