Hair

Is natural the new norm in African-American hair care? It just might be.

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Within the ethnic hair care category, the natural style has taken hold and — judging by the ongoing sales declines in relaxers — it isn’t going anywhere anytime soon.

DENVER — Following the BB cream craze in the face makeup category, these multitasking beauty balms are hitting the hair care aisle.

One of the newer entrants is Mineral Fusion, which has four formulations of  beauty balms: Curl Care, Hair Repair, Vibrant Shine and Volumizing. The leave-in formula is infused with anti-aging botanicals and minerals to revitalize and strengthen hair follicles. The beauty balms are priced at $12.99 each.

SLIDELL, La. — Brock Beauty is helping women nourish hair from the inside out with its Hairfinity hair growth vitamin supplement.

Infused with such ingredients as vitamin D, B-12, an exclusive Capilsana Complex, niacin and biotin, Hairfinity promises to deliver faster growing, longer and stronger hair.

Recognizing the natural hair trend, Hairfinity held in September the Let Your Hair Down Expo!, New York City’s largest natural hair care event, which included a series of panels and workshops on natural hair techniques.

STERLING, Ill. — Wahl, a manufacturer of men's grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

AUBURN HILLS, Mich. — Hair care brand Salon Grafix has officially announced the launch of its new Play It Big!, a collection of hair products.

Launching in early 2014, the new collection aims to set a new standard for daily glamour. Each product is enriched with a keratin protein complex to help strengthen hair while providing volume and body. Play It Big! hair sprays have a micro-mist diffuser cap that provides a salon-like misting application.

NEW YORK — As the glamour and glitz of the winter season approaches, women are looking for hair accessories to complement their apparel. Enter Karina Hair Accessories.

NEWPORT BEACH, Calif. — Many women may think that facial stubble on her guy is sexy but that same stubble can also wreak havoc on her skin. Enter The Soft Goat.

This new men’s grooming tool utilizes a hypoallergenic pad to dull sharp edges of facial hair left behind by trimming and shaving. The result: Sexy stubble that is soft to the touch.

DALLAS — MopTop Hair Care has developed its first Curly Hair Custard, which is available in southern region Whole Foods and salons.