Hair

DENVER — Men’s grooming brand American Crew has debuted the hottest trends in men's haircuts and style. Much like the bold patterns and color-blocking combinations that will rule men's fashion and provide a range of style options for spring/summer 2014, men's grooming in 2014 is all about versatility.

Taking inspiration from "retro" shapes, the Independent Collection features three new cuts – Ezra, Hamilton and James – each styled in three ways.

LOS ANGELES — Hair care brand Joico has teamed up with beauty online retail solution Loxa Beauty to bring stylists, consumers and products together through an online shopping platform.
 
The beauty industry was rooted in the ability to experience products in-store through the five senses, but that notion is changing and evolving into a virtual beauty counter. Through this partnership, beginning mid-March, Joico will maintain its position as salon/stylist expert, while making its products directly accessible to consumers.

NEW YORK — Unilever’s Clear Scalp & Hair has partnered with NBC's "The Voice" for season six as the official hair care sponsor of the singing competition.

The multiplatform partnership will include custom content featuring personal stories of past "Voice" artists to celebrate resilience together with Clear Scalp & Hair. In addition, as part of the initiative, Clear Scalp & Hair will join NBC's "The Voice," as the official title sponsor of "The Voice Live Tour" to launch summer 2014 across the United States.

TAMPA, Fla. — Not Your Mother’s hair care is starting off the year with a bang as it adds more than 10,000 new U.S. retail locations and nearly doubles its SKU count for 2014.

The brand has expanded from approximately 15,000 U.S. retail locations to more than 25,000 in the first quarter of 2014.   

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.

LOS ANGELES — After five years of research and clinical studies, Coolway is looking to transform the hair care industry with its Coolway "Low Heat Styling Revolution," which uses products and moisture-sensitive styling tools that avoid intense heat and the damage it causes.

NEW YORK — Infusium 23, the "problem-hair" experts since 1924, recently introduced its most premium collection to-date: Miracle Therapy. The new line features a key formula ingredient, moringa oil, derived from a nutrient-dense plant native to the Himalayas and revered for its healing properties.

The oil pressed from moringa seeds includes numerous vitamins, minerals and antioxidants essential for treating damaged hair.

CINCINNATI — Procter & Gamble’s Old Spice brand is expanding into the men's hair care category with a new collection of hair care and styling products.