New Products

DALLAS — MopTop Hair Care has developed its first Curly Hair Custard, which is available in southern region Whole Foods and salons.

Watsonville, Calif. — Nordic Naturals on Monday introduced Nordic Probiotic, an allergen-free probiotic that contains no dairy, wheat, gluten, corn or soy. Packaged in 60-count bottles, the vegetarian capsules can be used by everyone, including individuals with digestive issues or food sensitivities, the company suggested. Nordic Probiotic is 100% vegetarian and non-GMO.

“This is important for 20% of Americans who experience some type of digestive discomfort regularly,” Keri Marshall, chief medical officer for Nordic Naturals said.

ATLANTA — A new product for gift wrapping is designed to save both time and trees.

Atlanta entrepreneur Ashley Edmonds has created Lilywrap, a reusable wrapping that mimics the look and feel of traditional wrapping paper, including the bow, using patent-pending stretching fabric wrap.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating a rare and aggressive type of blood cancer, the agency said Wednesday.

The FDA announced the approval of Imbruvica (ibrutinib), marketed by Pharmacyclics and Johnson & Johnson, for treating mantle cell lymphoma, or MCL. MCL is a rare form of non-Hodgkin lymphoma and represents about 6% of all non-Hodgkin lymphoma cases in the United States. Millennium Pharmaceuticals' Velcade (bortezomib) and Celgene's Revlimid (lenalidomide) are also approved for treating MCL.

WOODBURY, N.Y. — Arizona Beverages will partner with the Skinnygirl brand to produce Skinnygirl Sparklers, a new line of sparkling waters. The announcement was made on Monday by Skinnygirl creator Bethenny Frankel on her daytime talk show, "Bethenny."

The beverages will launch in New York, Florida and Chicago at the end of November, with national distribution to follow. Skinnygirl Sparklers will come in four flavors: Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut.

BREA, Calif. — Electronic cigarette manufacturer Rejuve is selling its products through Famima!!'s nine stores in southern California, the company said Tuesday.

Rejuve, whose products include electronic cigarettes, hookahs and vaping liquids, said its newest vaping liquid flavor, Brazilian Watermelon, would make its debut in Famima!! stores and is offered at 12-mg and 18-mg nicotine dosages. Other flavors include Classic Tobacco, Menthol, Italian Coffee and French Vanilla.

MONACO — Del Monte is partnering with SodaStream International to produce a series of new flavors for the carbonation machine maker, the two companies said Tuesday.

The portfolio of Del Monte-branded syrups include tropical, Caribbean and orange flavors.

"Del Monte is excited to partner with SodaStream as we enter the category of homemade sparkling drinks," Del Monte EA VP food operations Frans Van Melis said. "We are delighted that our consumers will be able to experience our high-quality brand in a fun, new, innovative way."

BALTIMORE — Indian drug maker Lupin has launched its generic version of a drug used to treat gastroesophageal reflux disease, the company said Monday.

Lupin announced the launch of rabeprazole sodium extended-release tablets in the 20-mg strength, a generic version of Eisai's Aciphex. The Food and Drug Administration approved generic versions of Aciphex made by six companies on Friday.

Aciphex had sales of about $864.3 million during the 12-month period that ended in June, according to IMS Health.