New Products

SAN ANTONIO — H-E-B and Whataburger introduced today Whatafries, a french fry that is cut from real potatoes and can be heated or eaten straight out of the bag.

LOS ANGELES — ThinkThin LLC today announced the introduction of new ThinkThin Fiber bars, a high-fiber addition to its line of protein bars.

Touting 13 g of protein and 5 g of fiber in each bar, ThinkThin is the only brand among the top 10 leading nutrition bar brands offering a high protein and high fiber option that also has only 2 grams of sugar and less than 200 calories, the company stated. According to the Institute of Medicine, the recommended fiber intake for an adult is 25-38 g per day.

SEA CLIFF, N.Y. — Smart Puffs, all-natural cheese puffs from the makers of Pirate’s Booty, announced today its collaboration with Disney Pixar’s “Monsters University,” an all-new 3-D animated comedy adventure that opens in U.S. theaters on June 21, 2013. As the exclusive salty snack for the film, Smart Puffs is made with real, all-natural ingredients and baked into crunchy puffs.

MINNEAPOLIS — Better Oats announced today the addition of three new steel-cut instant oatmeal varieties to the brand’s Oat Revolution line. The new oatmeal is one of the fastest cooking steel-cut oats products on the market, allowing consumers to enjoy all the taste, flavor and health attributes of steel cut oats in just two and a half minutes cook time.

Cape Cod, Mass. — The Dr. Baker Says Co. introduced last week a new supplement to market containing four omegas, essential fatty acids and a variety of vitamins and minerals.

NEW YORK — Bio Follicle has announced the launch of its 100% vegan plant-derived sulfate- and cruelty-free aromatherapy lavender shampoo and conditioner.

This hair care duo promises to provide hair and scalp with the benefits of natural botanicals and a pH-balanced formula. The shampoo is a gentle, plant-derived formula that thoroughly cleanses hair while restoring its natural balance, body and shine, the company stated. The conditioner contains an antioxidant-rich herbal blend of therapeutic lavender oil and rich plant-based moisturizers.

SAN ANTONIO — During the 2013 HBW conference held in San Antonio, from May 31 to June 3, one of the most anticipated events by attendees was The Showcase. The Showcase venue gave suppliers an opportunity to highlight their innovative new products or packaging to retailers and wholesalers attending the event. The Showcase also offered an opportunity to present any type of merchandising vehicle available to display their products: floor or counter-top displays, pallet programs, clip strips, wing panels and others, as well as single retail Items.

GENEVA and LONDON — Procter & Gamble Prestige has inked a licensing deal with Stella McCartney to manufacture and sell designer fragrance products.

Effective Sept. 13, P&G will begin to develop and market new initiatives under the Stella McCartney brand name.