New Products

HENDERSONVILLE, N.C. — GutZgray is encouraging consumers to embrace their graying locks with its new line of hair care products designed to invigorate gray hair.

Positioned as the first hair care line especially formulated for the texture of gray and colored gray hair, GutZgray is a unisex hair care line that utilizes the latest technology in non-embryonic stem cell research to enhance the look and feel of gray hair. Gray hair tends to be coarser than hair that retains natural color, and the line focuses on the texture — not color — of gray hair.

NEW YORK — Keryx Biopharmaceuticals, Inc., today announced the submission of a new drug application to the U.S. Food and Drug Administration seeking approval for the marketing and sale of Zerenex (ferric citrate coordination complex), the company's drug candidate for the treatment of elevated serum phosphorus levels, or hyperphosphatemia, in patients with chronic kidney disease on dialysis.

FORT WASHINGTON, Pa. — There's a lot of talk this year about the return of some venerable brand names in the OTC aisles, particularly Tylenol. But if the soft launch of McNeil Consumer's Children's Tylenol serves as any kind of barometer, the return of the brands will be a big deal. Without the expected marketing hype this fourth quarter, annualized sales of Children's Tylenol were up 31.8% to $51.4 million, securely resuming its claim as the best-selling children's fever reducer for the 52 weeks ended June 16 across total U.S. multi-outlets, according to IRI.

The big news in incontinence is Oxytrol, which doesn't reach store shelves until September. It's a switched product coming from Merck Consumer Care that brings an entirely new indication to the over-the-counter space — overactive bladder in women.

Some analysts are hesitant to suggest a new OTC category will translate into blockbuster-style sales. However, overactive bladder is a lot like smoking cessation or weight loss in the sense that women don't necessarily discuss these symptoms with their doctors, according to the National Association for Continence.

OMAHA, Neb. — Sergeant's Pet Care Products has created an innovative product called Vetscription PetSTOP! behavior correction spray for dogs and cats to help modify destructive or aggressive behavior. This new spray combines noise and a specially developed pheromone mist to provide quick, effective results. The spray's patent-pending pheromone mist is longer-lasting than noise products alone, so it helps redirect the pet's attention and behavior, and reminds pets not to re-engage in negative behavior, such as excessive barking, chewing or pulling on a leash.

BATTLE CREEK, Mich. — Special K is expanding its portfolio with the new Special K Nourish, which is made with a multi-grain blend of superfoods, including quinoa, oats and barley.

Special K Nourish, which comes in hot cereal and nutrition bars, boasts 7g to 8g of protein and 5g of fiber with less than 200 calories.

To help weight-managers focus on — and maintain — positive nutrition, the brand has partnered with Food Network star and registered dietitian nutritionist Ellie Krieger.

LOS ANGELES — Designer Protein on Wednesday announced its line of protein supplements are now all gluten-free, marking one of the first protein brands to be able to make a gluten-free claim across its entire portfolio of products, the company noted. 

"We are constantly looking to bring high-quality, consumer-desired protein products to the market," stated Grace Jean, Designer Protein CEO. "With an increasing number of consumers making gluten-free choices, we felt it was critical to attain the official 'GF' certification across our entire line."

SANTA BARBARA, Calif. — The Hot Cherry Pillow has been introduced to consumers seeking therapeutic relief from neck pain, backaches, sore muscles or tired feet. Using real cherry pits inside a fabric cover, the heated pillows provide muscle relief and emit the enticing aroma of cherry pie, according to the company.