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Oral Care

  • Church & Dwight to acquire Waterpik for $1B

    EWING, N.J. — In a move aimed at bolstering its oral care portfolio, Church & Dwight on Monday announced it planned acquisition of Waterpik. The CPG giant will be paying $1 billion cash for the company, which markets the No.1 water flosser brand and showerhead brand, and brought in $265 million in sales for the 12 months ended June 30.

  • Yellow Wood closes sale of PDC brands

    BOSTON — PDC Brands, whose portfolio includes such personal care and beauty brands as Dr. Teal’s, Cantu, Body Fantasies, BOD Man and Eylure, has officially been sold to CVC Capital Partners. Yellow Wood Partners picked up roughly $1.42 billion for the company, which it acquired five years ago.
     

  • Brands brush up on dental hygiene sales

    It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.

  • DSNTV: Keynote highlights from the New General Market Summit

  • ADA grants seal of acceptance to Crest’s 3D White Whitestrips

    CHICAGO — The American Dental  Association this week announced that Crest 3D White Glamorous White Whitestrips would be the only home-use tooth bleaching product to get the ADA Seal of Acceptance. The ADA said that the product is safe and effective in whitening natural teeth when used according to the manufacturer instructions.

  • Colgate intros Clean-In-Between toothpaste

    NEW YORK — Colgate on Tuesday added a new product to its lineup with Colgate Total Clean-In-Between toothpaste. The product uses advanced micro-foaming to reach between teeth and reduce 83% more plaque germs than non-antibacterial fluoride toothpaste 12 hours after brushing, according to the company.

  • Dr. Sheffield’s toothpaste line gets exclusive CVS launch

    NEW LONDON, Conn. — Sheffield Pharmaceuticals recently announced that its Dr. Sheffield’s Premium Natural Toothpaste line of fluoride-free tothpastes had launched at CVS Pharmacy exclusively.

  • Hello products debuts marketing campaign around toothpaste ingredients

    MONTCLAIR, N.J. — Oral care company hello products has unveiled its latest marketing campaign. Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting the ingredients in hello products’ offerings.

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