-
Uncovering changing needs, the art of ‘social listening’
Above all else, today’s consumer wants to be listened to. To get new insight into how top companies are uncovering the changing needs, motives and interests of the new consumer, executive director Dan Mack moderated a panel discussion of leading marketers as part of its April 6 New General Market Forum, a one-day leadership event co-hosted by Drug Store News and Mack Elevation.
-
Show the love: ‘Breaking the walls’ with Sundial
For 25 years, my family and I have built our business based on one premise — that the beauty industry should fully serve all women. Since then, we have advanced a mission and vision to change the social dialogue about how we’re looking at beauty as a society, and how those archaic structures and views are debilitating to the establishment of new and more inclusive ways of viewing beauty.