Intuit’s founder, Scott Cook, reminds us, “A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.” Stories of your company culture, your leadership style and the quality of your sales organization are being passed around from customer to customer. Whether you like it or not, you’ve been branded. Customers are sharing stories around the campfire about their experience with you and your organization. Have some noticed that you talk too much or have difficulty listening?