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In-Store Media

  • Staying one step ahead with packaging

  • CVS/pharmacy receives Arthritis Foundation's 'Partner for Better Living' designation

    ATLANTA — CVS/pharmacy has become the only pharmacy retailer to receive the Arthritis Foundation's 'Partner for Better Living' designation, a new distinction from the Arthritis Foundation that recognizes CVS/pharmacy as a company committed to addressing the needs of people with arthritis through arthritis-related products, services or resources.

  • CVS' new insurance bill pay service comes at critical time

    CVS Caremark has long stressed its commitment to reinventing pharmacy, and news of a bill pay service for health insurance premiums is in line with that mission and is yet another first that the trailblazer can add to its ever-growing list.

    As the article states, customers can now visit their local CVS/pharmacy to pay their health insurance premiums at no additional cost. CVS/pharmacy is the first national retail pharmacy to offer this service.

  • Maybelline New York names Yadim Carranza as global makeup artist

    NEW YORK — Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers. 

  • Q&A: Forging connections with Shannon Curtin of Walgreens

    Walgreens, in collaboration with Lebhar-Friedman Publishing, debuted at the end of March an exclusive beauty publication called Discover Beauty Within. The quarterly magazine, which is the first exclusive beauty publication for Walgreens, made its nationwide debut at all Walgreens (except Puerto Rico) and Duane Reade locations.

  • Cetaphil unveils first fully integrated marketing campaign

    FORT WORTH, Texas — Galderma’s Cetaphil brand of skin care products has launched its first fully integrated consumer marketing campaign.

    The Gentle Power campaign, created by the brand's new agency of record Cramer-Krasselt, highlights the Cetaphil product formulations that are both gentle and effective for all skin types. The TV, print and digital advertisements focus on the skin, paired with statements that demonstrate how women balance the demands of their day-to-day lives with how Cetaphil products balance the day-to-day demands on their skin.

  • Colorstruck: Lip color drives category sales

    Women’s love affair with lip color is still going strong as the segment continues to enjoy an upswing in sales and an onslaught of new products.

    Taking its cue from fashion runways and keeping in line with the nail color trend, lip color remains on the upswing. And those lipsticks that tout moisturizing benefits and long wear are proving to be especially popular.

  • Discovering the beauty within

    Walgreens is on a mission to go big in beauty. With a robust army of 26,000 beauty advisers, in-store Look Boutiques and the Boots No7 line rolling out to more stores, Walgreens is well on its way. Now that effort has shifted into high gear as the retailer debuted in March an exclusive beauty publication called Discover Beauty Within.

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