In-Store Media

WOONSOCKET, R.I. — Rob Price, SVP marketing and advertising and chief marketing officer for CVS/pharmacy, has left the company to take a new role, the retailer said in a statement sent to Drug Store News.    

NEW YORK — Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.
 

LONDON — Procter & Gamble’s Gillette brand is enhancing its collaboration with McLaren Mercedes to bring to life a marketing campaign focused on Precision Engineering.

NEW YORK — Several grocers have expanded their beauty selection by offering the new b-lēve skin care, formulated with proprietary natural grape extract technology to help battle aging skin.  

CARLISLE, Pa. — As part of its ongoing commitment to help customers achieve healthier lifestyles, Ahold USA recently hosted two nutrition education days on April 8 and 9 at its Carlisle Support Office. Topics of discussion included specific products, information and services related to nutrition and health, and how to better engage and educate customers. Participants included all 12 of the company’s retail divisions in-store nutritionists, as well as members of Ahold USA’s health and wellness, marketing and quality assurance teams.

SOUTH DEERFIELD, Mass. — The Yankee Candle Co. announced the launch of four summer-inspired fragrances, which feature notes of fruit and coconut. Consumers can choose from Margarita Time, Coconut and Vanilla Bean, Cinnamon Vanilla and Sea Coral.

The company also announced the limited-edition Fiesta Collection, which features three vivid colors and fruit fragrances. The collection is comprised of Pineapple and Red Berry Sangria, Caramelized Sugar and Coconut Lime.

MINNEAPOLIS —Target has announced the debut of “Made to Matter – Handpicked by Target” — a first-of-its-kind collection that brings together 17 natural, organic and sustainable brands.

“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” stated Kathee Tesija, EVP, merchandising and supply chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”

GRAND RAPIDS, Mich. — In an effort to increase donations to its food pantry partners, Meijer announced Tuesday that it has rebranded its signature hunger relief program, Simply Give, with the color orange to align more closely to the issue that continues to rise throughout the Midwest.

To celebrate the enhancement of its program, the Grand Rapids, Mich.-based retailer will stretch every customer's $10 Simply Give donation further April 11 to 12. That means for every $10 donation card purchase, Meijer will contribute $20, resulting in a total $30 donation.