Gift sets, bathing and body accessories, different types of hair brushes, and soft-touch sectioning clips will be available in JCPenney’s salon and online.
The Magic Mirror allows a shopper to pick up a lipstick in a color of their choice and have it instantly applied without having to physically use the product, the company said.
Drug Store News caught up with Bob Wiltz, chief customer officer at the Gunree, Ill.-based company, to talk about where the company has been and where it’s headed.
The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.
While companies are creating ways to keep consumers engaged during their jaunt down the beauty aisle, innovative products are what looks to bring them to the point of purchase.
The Beauty in Real Life campaign will highlight a diverse group of real women showcasing their beauty on their own terms through “real-life” moments, the company said.
Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.
