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DSNTV: Highlights from the third annual New General Market Summit
At the Drug Store News/Mack Elevation New General Market Summit, Mack Elevation managing director Dan Mack told attendees, “The New General Market is a mindset — it’s not defined by demography or skin color or religion or sex or sexual orientation — it’s driven by a mindset of inclusion.”
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Crossmark taps IRI for category analysis
CHICAGO — IRI on Tuesday announced that Crossmark has selected IRI as its preferred data provider.
“IRI’s robust tools and technology as well as its strength in retail partnerships make it an ideal resource for Crossmark,” stated David Newman, chief insights officer for Crossmark. “We are confident that leveraging IRI tools will ensure Crossmark delivers on our client promise to provide a smarter way to faster growth.”