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Éclair Naturals sweetens bath time
CHATSWORTH, Calif. — Natural beauty brand Éclair Naturals is leveraging the popularity of the latest bath craze with its popular and fun Fizzy Bath Cupcakes. Infused with almond oil, vitamin E and botanical extracts, Fizzy Bath Cupcakes gives consumers a natural soak, with the benefits of skin moisturizing, soothing and conditioning. Fizzy Bath Cupcakes are available in five scents: eucalyptus, rosemary and mint; grapefruit orange; lavender and vanilla; sandalwood; and breeze. All Éclair Naturals products are gluten free.
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Trends in men’s facial hair impact sales
The shave category is trying to get its groove back. With the exception of razors, where sales are up a healthy 10.6% for the 52-week period ended Sept. 4, 2016, as tracked by IRI across multi-outlets, all of the other categories in shave are down.
(To view the full Shave Report, click here.)