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It’s all in the cards: What’s driving the greeting card industry forward?
Time-tested and generations approved, greetings cards continue to be one of the go-to ways people choose to express themselves. Despite having other options, consumers still prefer to note such occasions as birthdays, anniversaries, weddings, births and deaths by giving traditional, store-bought greeting cards.
This news may come as a bit of a surprise to some in the industry who, just a few years ago, predicted the category would take a different course.
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NRF predicts holiday sales spike
Officials at the Global Market Development Center think that retailers have a great opportunity to build sales through several key general merchandise categories, including gift cards, clothing, books and media, this holiday season.
GMDC says that a National Retail Federation study found that sales during the holiday season will increase by 3.4%, with online shopping becoming the most popular consumer experience for the first time in survey history.